Early Bird Pricing (Before Wednesday, December 26):

  • Member: $595
  • Non-member: $895

Regular Pricing (After Wednesday, December 26):

  • Member: $695
  • Non-member: $995

*Register by Friday, December 22 to be guaranteed a luxury registration bag! Registrations received after December 22 will receive registration bags based on availability.


Optional Events

Guests are invited to participate in the optional events. Be sure to purchase tickets for your guest(s) during the registration process. 


Wednesday, January 31

12:30 p.m. – 5:30 p.m. Golf Outing 

Puerto Los Cabos Golf Club’s 18 Holes par 73, which harmoniously integrate with nature on 7,461 yards. You can begin with the Shark and finish with the Bear on this course designed by the worldwide leading golf designers Greg Norman (Front Nine) and Jack Nicklaus (Back Nine). 

The course boasts the best elevated ocean views in Los Cabos, with dramatic views from every hotel. Golfers will have the opportunity to experience 2 world class design philosophies during one round of golf. 

The green fee includes 18 holes, a shared golf cart (with GPS), use of driving range prior to round and bottled water. Food and beverages are also included and will be available throughout your round of golf at the Culinary Palapas – each featuring chef cooking stations and a granite bar with a bartender that offers domestic and imported beverages. The format of the will be a scramble with a shotgun start. 

Clubs are available for rent for $55 USD (price subject to change) directly from the course. To rent clubs please call or (877) 795-8727 or enail

Transportation will be provided from the JW Marriott Los Cabos to the course; the shuttle will depart the hotel at 12:30PM. 


Thursday, February 1

3:30 p.m.-4:30 p.m. Mezcal and Chocolate Pairing
  Join an expert Sommelier from the JW Marriott who will present and explain the history and the process of how this spirit is made, different regions and the different types of agave that exist. It’s an awesome pair with chocolate according to some characteristics that will be combined to get a great pairing. This hour-long activity will be held onsite at the JW Marriott Los Cabos.
6:30 p.m. – 7:30 p.m Additional Sponsor-Hosted Reception Ticket

Friday, February 2

1:15 p.m. – 5:00 p.m.  Whale Watching



1:15 p.m. - Depart JW Marriott

1:45 p.m. - Arrive at the Marina

2:00 p.m. - 4:00 p.m. - Whale Watching Cruise

4:15 p.m. - Depart the Marina

5:00 p.m. - Arrive back at JW Marriott

  Hop aboard a catamaran and sail out to the Pacific to observe the annual migration of Baja's Whales. Every year from December to mid-April these gentle giants, the California Gray along with the Humpback whale swim to tropical waters for their annual breeding and mating season. Observe mothers with their calves as the crew helps in identifying the different breeds and behaviors while you enjoy a cool beverage and a snack onboard.  The cruise will also take you by various Cabo landmarks such as Lover's Beach, the Arch, the Sea Lion Colony, Neptune’s Finger and Pelican Rock.  Relax on board and enjoy.  A bus which will transport participants to the Whale Watching Excursion will depart from the JW Marriott Los Cabos at 1:15pm.


Spouse/Guest Registration

Spouse/guest registration includes admission to the sponsor-hosted reception, breakfast, spouse/guest-exclusive events, and the lifestyle educational session. 

  • Spouse/Guest: $345 (*Non-industry spouse/guest)

Spouse/Guest Events

Thursday, February 1

8:00 a.m. - 9:00 a.m.  JW Marriott Los Cabos Art Walk


Cancellation Policy: BSCAI must receive all cancellations in writing via e-mail to Cancellations received on or before December 22, 2017 are subjected to a $95 processing fee per registrant. No refunds, under any circumstance, can be issued for cancellations received after December 22, 2017.

Important: BSCAI reserves the right to exclude from CEO Seminar Registration (apart from the sponsors and invited speakers), BSCAI Associate Members, Associate Affiliate Members, Distributor Members and any Non-Members who would be admitted into these BSCAI membership categories. Registration fees received from companies in these categories will be refunded in full.



BSCAI would like to again extend our sincere thanks for joining us in Mexico for the 2017 BSCAI CEO Seminar. If you coulnd't make it this year, stay tuned for more information about next year's event.