David Murphy, CBSE, President and CEO, SMO

David Murphy is the Co-Founder, President and CEO of Supreme Maintenance Organization (SMO), a multi-state contract cleaning services company headquartered in Greensboro, North Carolina. With more than 40 years of industry experience, he has helped grow SMO from a small startup into a successful regional organization. David holds the Certified Building Service Executive (CBSE) designation and is the co-author of From Rags to More Rags. An active BSCAI leader and mentor, he enjoys helping contractors build scalable businesses and use practical AI prompting strategies to improve prospecting, proposals, RFP responses and sales communication.

 

 

Jeff Carmon, Manager, Member Services, Elite BSC

Jeff Carmon, CBSE is Manager, Member Services at Elite BSC, where he provides coaching, consulting, and training to BSC member companies across the country. Previously, he served as Director and then VP of Customer Experience at Frantz Building Services, a regional company providing services throughout the Midwest. With over 30 years of experience in business and finance, Jeff is passionate about practical solutions and real-world results, and he loves helping BSC leaders solve problems and move their companies forward.

 

 

Kristina Thayer, CBSE, Director of Business Development, MSNW

Kristina Thayer, CBSE, is Director of Business Development at MSNW Group, where she has led the company's strategic growth since 2015. She specializes in relationship building, contract negotiation, organic sales, and sales process management, with a particular focus on building sales systems that operations can actually deliver on. Before joining MSNW, Kristina held customer service, account management, and business development roles at Recology CleanScapes and ABM, giving her a view of the industry from both the field and the front office. She earned a BA in Psychology from Whitman College. Kristina serves on the Board of Directors for the Building Service Contractors Association International (BSCAI) and is a Certified Building Service Executive (CBSE)

 

Dave Conway, Founder & CEO, Simplex360

Dave Conway is the founder of Simplex360, a digital growth agency specializing in local search dominance for service based businesses across the nation. For over a decade, Dave has helped janitorial companies generate predictable inbound opportunities by aligning their digital presence with how Google, local search, and emerging AI platforms actually determine which companies to recommend. 

Throughout that time, Dave has built and invested in multiple businesses, including active ownership in janitorial companies across several states. This hands-on experience gives him a practical understanding of the industry from both sides of the table, from lead generation and brand positioning to operations and scalable growth. 

As a former NSA intelligence analyst in the U.S. Navy, Dave brings a disciplined, data-first approach to marketing and search strategy. His work centers on building digital ecosystems that create consistent inbound lead flow, measurable authority, and long-term competitive advantages for service-based companies. 

Outside of business, Dave is a competitive tennis player, a devoted husband and father of two, and a passionate foodie with a well-developed appreciation for bourbon and tacos.