BSCAI | Building Service Contractors Association International > Events > Executive Management Conference

Fernando Cruz, President/CEO, Dynamond Building Services

Fernando Cruz has been in the building maintenance industry since 1998. Since then, Fernando Cruz has tenaciously and successfully dedicated himself to become better educated in all areas of the industry, helping organizations to have a solid customer base in 21 US states and a respected relationship with clients, suppliers, vendors, and employees.

He has dedicated himself to perfecting his skills earning a bachelor’s degree in marketing as well as a respected MBA from the prestigious ASU - Thunderbird School of Global Management with concentration in Global Management.

Fernando Cruz successfully occupied different positions throughout his career, including Supervisor, Manager, Regional Sales Manager, Vice President of Marketing, President, CEO, and Chair of the Board, which have given Fernando a unique understanding of business as few do. The hallmark of his career and his passion is to help and support our organizations to be able to bless so many families and business partners. Fernando Cruz is fluent in English, Portuguese, and Spanish.

Lieutenant Colonel Jason O. Harris, Former U.S. Air Force and Thought Leader

No Fail Trust: The Flight Plan To Cultivating a High Performance Team

Lieutenant Colonel Jason Harris is a third-generation military member. Lt Col Harris follows in the footsteps of his mother, an enlisted U.S. Army disabled veteran and her late father, a U.S. Army enlisted retiree and Purple Heart recipient, that served in the Korean Conflict and the Vietnam War.

Lt Col Harris has served continuously in the Air Force, since graduating from the U.S. Air Force Academy in 2001. He has flown multiple military and civilian aircraft over the course of 11 combat deployments, having logged more than 2,000 combat hours over 470 combat missions.

Jason continues to serve as a reservist and pilot for the US Air Force Reserve Command. Additionally, Jason is a commercial airline pilot, thought leader and sought-after television personality. He has helped organizations such as the Air Force Academy’s Center for Character and Leadership Development, Fortune 500 companies and start up companies build cultures of trust. He has been featured as a host for a PBS/NOVA special and as an aviation expert for the History Channel.

In his spare time, Jason enjoys cooking gourmet meals at home, traveling the world with his family and showing his commitment to building trust, starting at home, by enjoying Daddy Daughter Donut Dates on Fridays! His proudest accomplishments is being a committed husband and father.

Josh Hendricks, Executive Vice President, 4M Building Solutions

Josh joined 4M Building Solutions in 2015. In his current role as Executive Vice President, he leads all aspects of Sales & Marketing for the company and serves on 4M’s Executive Leadership Team. Prior to taking on sales in 2021, Josh spent most of his time in Operations. Leading the 4M Central Division and working very closely with our customers to ensure we are providing the best level of service. With an extensive background in commercial property management for multiple assets, Josh brings the customer’s perspective to 4M. His previous positions have required a specialty in corporate real estate management operations, asset management and financial performance. Throughout his career, his property experience includes mixed-use properties, Class A office, corporate facilities, industrial sites and many types of shopping centers. Josh holds a degree in business management from Saint Louis University, a Missouri Real Estate License and a CSM designation (Certified Shopping Center Manager). He is also an active member of Building Services Contractors Association International (BSCAI), Building Owners and Managers Association (BOMA), International Facility Management Association (IFMA), and International Council of Shopping Centers (ICSC).

Todd Hopkins, CBSE, Founder and Chief Visionary Officer, Office Pride Commercial Cleaning Services

Stop Using the "B" Word

Todd Hopkins is the Founder and Chief Visionary Officer of Office Pride Commercial Cleaning Services, an award winning janitorial franchising company and one of the most respected brands in its industry. Office Pride, with headquarters in Palm Harbor, Florida, has over 153 franchise locations in 26 states. Todd is a former president of BSCAI.

Todd is an international best-selling author, an award-winning leader, and a teacher/coach/mentor to many business owners. He has been an active member of the CBMC marketplace ministry for over 32 years. Todd and his wife, Michelle, live in Palm Harbor, attend The Chapel Community Church in Trinity, Florida and have three grown sons.

Justin Forsett, Former NFL Running Back, CEO and Founder, Hustle Clean

Greatness Grows Best in the Shadows: A Story of Perseverance and Hope

Justin’s personal journey is one of the best stories in the NFL. Justin has a genuine desire to positively impact others with his message of perseverance through life’s disappointments. His witty and down-to-earth personality engages audiences from corporate environments to youth groups as he shares his inspirational journey of hope, focus, determination, and the importance of legacy.

A native of Mulberry, Florida, Justin spent his freshman and sophomore seasons at Mulberry High School before his family moved to Texas. He attended Grace Prep Academy for his final two years of high school. Justin played collegiately at the University of California-Berkeley where he ranked third in school history with 3,220 rushing yards and fourth with 26 touchdowns. He was a teammate of former Seattle Seahawks running back Marshawn Lynch while at Cal.

In his career, Justin has rushed for 3,890 yards on 820 carries with nineteen touchdowns. He added 210 receptions for 1,351 yards and one score. He played in nine games for the Jaguars in 2013 before injuring his foot, forcing him to miss the remainder of the season. He spent parts of four seasons (2008-11) with Seattle and the 2012 season with the Texans. Justin Forsett’s journey to successful entrepreneur reads like a movie script, complete with the charismatic leader forging a career after nine years as a professional NFL player.

With so many periods of the day allotted to training, he didn’t always have time to shower before team meetings. Just as Gatorade helps with hydration and Muscle Milk helps with recovery, he sought something that would quickly treat hygiene. “I wanted to come up with a solution,” said Forsett, the CEO and founder of Hustle Clean. “There was nothing in the personal care industry that speaks to the athlete.”

While still playing with the Seattle Seahawks, he conceptualized a body wipe — a disposable, anti-bacterial wash cloth that removed sweat and body odor. And he then commercially marketed it in 2014.

What started as a quick alternative to showers, ShowerPill, which Forsett, a graduate of Harvard business school’s executive training program, founded with his Cal-Berkeley football teammates Wendell Hunter and Wale Forrester, has been rebranded as Hustle Clean to meet the larger demands of the personal care industry rather than just face and body wipes.

The company landed on Shark Tank in 2018, and although the team didn’t secure an investment, the exposure helped accelerate sales. Last year, Hustle Clean brought in more than $1 million in revenue. Justin inspires the resilient and relentless to keep grinding. The thick skin he developed playing football has helped prepare him to venture into a world where just 1% of venture-funded startup founders are Black.

Alyson Van Hooser, Author and Speaker

Stories, Not Just Statistics: How Leaders Engage And Retain Today's High-Performing Employees

Alyson Van Hooser is not your typical business speaker. Alyson brings a fresh, relevant perspective to the new challenges that leaders face today, teaching her audiences how to engage, motivate, and retain a multi-generational workforce. The bonus is that along with her expertise, Alyson makes a one-of-a-kind connection with the audience that never fails to delight and inspire.

With a life resume that includes tough early years that taught her how to turn challenges into opportunities, Alyson achieved rapid success working her way up in the food, retail, and finance industries. She was a City Councilwoman by the age of 30, she works with a wide range of organizations as a keynote speaker, and, as if that weren’t enough, Alyson tops it off by being a mother of four.

Alyson’s unique life and business experiences led her to discover the immense power that comes when leaders own the responsibility of truly understanding and intentionally connecting with the people they serve.

Her books Level up, acceleate your success, and soon-to-be-released Infinite Influence unveil powerful stories of lessons learned through struggles, and provide practical strategies needed to create and sustain success in life and at work.