Session 1: Mastering Sales Management: Pipelines, Teams and KPIs, & Cross-Functional Success

Speakers: Josh Harber, Vice President of Client Development, CleanOffice/PorterPlus; Kristina Thayer, CBSE, Director of Business Development, MSNW; Channing Johnson, President, KB Building Services

Unlock the full potential of your sales team with this in-depth session on effective sales management and performance measurement. Learn what it takes to be a successful sales manager, how to evaluate team effectiveness, and how to define KPIs that truly reflect success. We’ll also explore the core responsibilities and daily activities of your sales team to better align leadership strategies.

Session 2: Smart Outreach: Outbound Marketing in the Age of AI

Speakers to be announced. 

In a competitive BSC landscape, traditional outbound strategies no longer cut through the noise. This session dives into how AI is transforming outbound marketing—streamlining prospecting, enhancing personalization, and accelerating pipeline growth. Learn how to equip your sales team with the right tools and messaging to stand out, scale smarter, and connect meaningfully with decision-makers. Whether you’re nurturing leads or breaking into new verticals, discover how AI-powered outreach can drive results without sacrificing the human touch.

Session 3: Stack Smarter, Sell Faster: Navigating the Sales & Marketing Tech Landscape

Speakers to be announced.

With countless tools promising better leads, faster closes, and smarter insights, it’s easy to feel overwhelmed. This session breaks down the ever-expanding world of sales and marketing technology, helping you cut through the noise to build a stack that works for your BSC business. Whether you're upgrading your CRM or exploring the latest emerging technologies, you'll gain practical insights to build a smarter, more effective sales toolkit. Walk away with a clearer view of what’s essential, what’s optional, and how to ensure your tech stack drives real revenue growth.

Session 4: Strategic Sales Compensation: Aligning Pay With Performance

Speakers: Paul Greenland , CBSE, Managing Partner, Only Best Practices; Josh Hendricks, Executive Vice President, Sales, Marketing, 4M Building Solutions

The right compensation plan can be your most powerful sales motivator—or your biggest obstacle to performance. In this session, we’ll break down how to design effective sales compensation plans that align with your business goals and reward the right behaviors. From base pay to bonuses and performance-based incentives, you’ll learn how to strike the right balance between motivating your team and managing profitability. Whether you're building a plan from scratch or rethinking an existing one, this session will provide practical strategies to ensure your salespeople stay driven and results-focused.