September 24, 2025 | 10 am - 2:30 pm CT
You're already a sales and marketing pro (or maybe you're looking to become one), but the journey to mastery never stops. Join BSCAI for the 2025 Annual Virtual Sales Summit and take a deep dive with your peers to enhance your expertise and knowledge within business sales and marketing. This summit will provide you the tools and techniques to branch out on sales strategies – understanding what works best for your company and business needs. You’ll hear from peers within the industry on marketing tactics they’re deploying and how it’s helped them scale their business and more.
In today’s fast-changing market, top sales teams aren’t just selling—they’re evolving. The 2025 Sales Summit centers on Modernizing Sales for Sustainable Growth, equipping BSC leaders with the tools, strategies, and mindsets needed to thrive in a more competitive, tech-driven landscape.
Session 1: Mastering Sales Management: Pipelines, Teams and KPIs, & Cross-Functional Success
Speakers: Josh Harber, Vice President of Client Development, CleanOffice/PorterPlus; Kristina Thayer, CBSE, Director of Business Development, MSNW; Channing Johnson, President, KB Building Services; Dan Harris, RBSM, Customer Success Manager, Janitronics
Unlock the full potential of your sales team with this in-depth session on effective sales management and performance measurement. Learn what it takes to be a successful sales manager, how to evaluate team effectiveness, and how to define KPIs that truly reflect success. We’ll also explore the core responsibilities and daily activities of your sales team to better align leadership strategies.
Session 2: Smart Outreach: Outbound Marketing in the Age of AI
Speakers to be announced.
In a competitive BSC landscape, traditional outbound strategies no longer cut through the noise. This session dives into how AI is transforming outbound marketing—streamlining prospecting, enhancing personalization, and accelerating pipeline growth. Learn how to equip your sales team with the right tools and messaging to stand out, scale smarter, and connect meaningfully with decision-makers. Whether you’re nurturing leads or breaking into new verticals, discover how AI-powered outreach can drive results without sacrificing the human touch.
Session 3: Stack Smarter, Sell Faster: Navigating the Sales & Marketing Tech Landscape
Speakers to be announced.
With countless tools promising better leads, faster closes, and smarter insights, it’s easy to feel overwhelmed. This session breaks down the ever-expanding world of sales and marketing technology, helping you cut through the noise to build a stack that works for your BSC business. Whether you're upgrading your CRM or exploring the latest emerging technologies, you'll gain practical insights to build a smarter, more effective sales toolkit. Walk away with a clearer view of what’s essential, what’s optional, and how to ensure your tech stack drives real revenue growth.
Session 4: Strategic Sales Compensation: Aligning Pay With Performance
Speakers: Paul Greenland, CBSE, Partner, Ikigai Management Consultants; Josh Hendricks, Executive Vice President, Sales, and Marketing, 4M Building Solutions
The right compensation plan can be your most powerful sales motivator—or your biggest obstacle to performance. In this session, we’ll break down how to design effective sales compensation plans that align with your business goals and reward the right behaviors. From base pay to bonuses and performance-based incentives, you’ll learn how to strike the right balance between motivating your team and managing profitability. Whether you're building a plan from scratch or rethinking an existing one, this session will provide practical strategies to ensure your salespeople stay driven and results-focused.
Thank you to the Sales Summit Planning Committee for planning this event:
- Paul Greenland, CBSE, Managing Partner, Ikigai Management Consultants
- Josh Harber, Vice President of Client Development, CleanOffice/PorterPlus