CEO Leadership Institute Bonus Session: The Science of Modern Leadership, Rene Rodriguez
Thursday, April 29 | 4:00 p.m. - 5:00 p.m.
The role of leaders has changed. New skills are required to effectively engage and inspire that go far beyond increases in productivity and profitability. Today’s modern leader, leads from the heart and is required to have high-level skills in the art of communication and the science of influence to create a culture where people feel valued and connected to company mission. In this highly interactive and thought-provoking Keynote, Rene Rodriguez will show you how to apply the latest research in neuroscience to maximize your influence.
Business Reimagined: How to Adapt to a World Without Loyalty, Mark Schaefer
Friday, April 30 | 10:00 a.m. - 11:30 a.m.
This program will change the way companies look at marketing, sales, advertising and overall customer experience. Based on his book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes attendees on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with clients in a rebellion against marketing, advertising, and PR.
Attendees will leave with new inspiration and new information on how they can incorporate strategies such as live experiences, people and culture, and story into their marketing, sales, and client service processes.
In this session, attendees will learn:
- How marketing, advertising, sales, client engagement, and customer loyalty have changed forever
- Two thirds of your marketing is occurring without you
- Why this rebellion is re-defining the business landscape
- A more human-centered approach to marketing
- How to build a brilliant business when your clients are in charge
Growth Strategies for BSCs, Dave Clement and William Humsi
Friday, April 30 | 2:15 p.m. - 3:45 p.m.
Simon-Kucher & Partners is a leading global consultancy specializing in commercial excellence and helping companies grow through pricing, sales, marketing and strategy initiatives. Two esteemed colleagues from Simon-Kucher, Dave and William, will share findings from a recent BSC survey to provide insights and tips that you will be able to utilize immediately!
Additionally, Dave and William will provide an overview of how they think about commercial excellence for Jan-San and other business service companies and discuss quick-wins and best practices on topics such as go-to-market strategy, service offering design, pricing and sales for you to bring back to your business while also previewing how they will be supporting the BSCAI and your business throughout the year.
Empowerment vs. Entitlement, Scott Tackett
Saturday, May 1 | 8:00 a.m. - 9:20 a.m.
The shift in today’s business climate between empowerment and entitlement is affecting companies more than ever. As a business leader, the way that you manage and trust employees has a direct impact on your company’s culture. During this session, Scott Tackett will discuss how to treat your employees like the powerful, impactful decision makers they can be versus creating a culture where they are always looking for more and more from you and less concerned with the goals of the company.
Closing Keynote: AMPLIFII Your Influence, Rene Rodriguez
Saturday, May 1 | 10:00 a.m. - 11:50 a.m.
Influence is the “how” of leadership and it can be learned. Leadership and influence aren’t about quotes or inspiration, those are a means by which leaders capture attention so that they can influence ideas, thoughts, and behavior. In this hands-on workshop, Rene Rodriguez will break down the neuroscience of influence and guide you through his 3-step AMPLIFII Formula to create influence from the front of the room, in meetings and one-on-one. You will leave this session a more powerful presenter, communicator, and influencer.