This publication covers the theory and practice of public relations. It tells you what works and what doesn’t. If you don’t have a public relations program, it tells you how to start one. And if you already have one, it tells you how to improve it. It covers the nuts and bolts, from planning to action and measuring the results. It’s filled with industry-specific examples you can use today. 1997, 79 pp.
Order Number:RP147
BSCAI Member Price:$12.00 was $25.00 Non-Member Price:$20.00 was $45.00